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Who We Are

Link Cables is ISLAMABAD based manufacturer of Electrical Wires and Cables, and part of a group which has vast experience in Energy Sector. “Link Cables” is a brand launched by Swift Electric Private Limited (SE”) with the aim of manufacturing Electric Cables and to cater the needs of a growing economy. The need for setting up the company arose from rising demand of Cables in Pakistan.

We stock a diverse range of quality raw materials from reliable sources giving us the ability to offer reduced manufacturing lead-times. We recognize that the client is fundamental to the success of the business, so you can be assured a high-quality experience from the initial consultation to receiving your finished product tailored to you. In these days of increasing counterfeit products in the markets, we believe in giving our customers nothing but the very best.

We deliver directly from our manufacturing facility to your door step. We have one of the most comprehensive cable product ranges available anywhere, produced under rigorous quality management system. From concept to completion we deliver complex cable solutions, assisting with technical specifications through to site delivery and beyond. More than simply a supplier, we partner with our customers to ensure the chosen products are delivered in the correct lengths, packaged as required, at the right time and place to achieve project deadlines. Our range of products can serve a wide range of markets including construction, defense, power, industrial, oil & gas, rail and housing.

Message from CEO

Our strengths are derived from our ability to leverage our most valuable assets — our people, our technology, our manufacturing capabilities and our unrelenting focus on creating value for our customers. As a company, we are responsible for driving our business forward to the benefit of customers and all our stakeholders. This will only be accomplished by our continued focus on quality, reliability, durability, vocational value and customer service.

We will always continue to exercise ethical business practices, maintain a respect for the individual and run our business in ways that earn us the trust of those whom we encounter. Our people come to work with a pride and determination to deliver the very best for all our stakeholders. We continue to believe that our products, services and the value they add to our customers’ businesses remain the fundamental elements of our continued success.